Instead of only focusing on internal cost reduction though we find that clients are increasingly looking for win-win situations by working with customers and suppliers to reduce cost on both sides. E-commerce has the potential for playing a central role in such cost reduction scenarios, since selling and buying processes obviously constitute one of biggest areas of interaction between companies. Especially, if their focus is the selling of products as it is the case in the industrial goods business.

One way the Sensational e-commerce platform supports the creation of such win-win situations is by enabling our clients’ customers to send orders on-site via mobile devices directly to our clients ERP systems. Errors are reduced and resources are freed up on both sides. Needless to say, that full transparency is maintained for all parties involved through auditing and statistics tools provided by the platform.