Dental Union
Dental Union is one of the largest European dental dealers. With almost 100 affiliated depots in Germany and neighboring countries, they process all orders quickly and reliably. The range includes over 100,000 different items from 400 manufacturers. You can order around the clock.
Dental Union supplies over 100 independent dental depots, which in turn supply around 10,000 dentists.
Thanks to the Sensational eCommerce framework, orders via fax and telephone are finally history
The challenge
Dental Union didn’t have a digital solution to sell their items. The company from Frankfurt served over 10,000 customers by telephone until 2005.
With the introduction of the new ordering system, which is marketed under the name easyScan, not only the company’s own staff, but also all customers had to be trained.
“During the introduction of the online shop, Sensational trained us and our customers very well. In this way we achieved a very high acceptance rate in a very short time.”
The solution
Sensational created the easyScan system for Dental Union with over a hundred administrators with different access rights depending on the region.
The product catalog is location-specific.
In addition, Sensational has conducted training courses for Dental Union and their customers on how to use the shop.
- Customer management depending on the region
- Measurement of customer inventory
- Product comparisons for your customers
- Product Modifications and Variations
- Adaptability depending on the customer
- Printing and product labeling
The results
After its introduction in 2005, the solution has been continuously updated and improved.
More than 10,000 customers now use the shop. Fifty percent of sales are now generated online
“We have been a loyal Sensational customer for 17 years. We are very happy with the solution.”
Dental Union
Dental Union is one of the largest European dental dealers. With almost 100 affiliated depots in Germany and neighboring countries, they process all orders quickly and reliably. The range includes over 100,000 different items from 400 manufacturers. You can order around the clock.
Dental Union supplies over 100 independent dental depots, which in turn supply around 10,000 dentists.
Thanks to the Sensational Framework, orders via fax and telephone are finally history
The challenge
Dental Union didn’t have a digital solution to sell their items. The company from Frankfurt served over 10,000 customers by telephone until 2005.
With the introduction of the new ordering system, which is marketed under the name easyScan, not only the company’s own staff, but also all customers had to be trained.
“During the introduction of the online shop, Sensational trained us and our customers very well. In this way we achieved a very high acceptance rate in a very short time.”
The solution
Sensational created the easyScan system for Dental Union with over a hundred administrators with different access rights depending on the region.
The product catalog is depot-specific.
In addition, Sensational has conducted training courses on how to use the shop at Dental Union and their customers.
- Customer management depending on the region
- Measurement of customer inventory
- Product comparisons for your customers
- Product Modifications and Variations
- Adaptability depending on the customer
- Printing and product labeling
The results
easyScan was introduced 17 years ago and has been continuously updated ever since.
More than 10,000 customers now use the shop. Fifty percent of all sales are generated online.
“We have been a loyal Sensational customer for 17 years. We are very happy with the solution.”