Bianchi – Webshop & Apps
If the finest delicacies are served up by top chefs in Switzerland today, it is likely that they were supplied by Bianchi. Since 1881, the family business has stood for the best fish and meat specialties as well as vegetarian and other delicacies.
The need to process orders online was growing.
Before the introduction of the Sensational Commerce solutions, 100 percent of orders were still placed over the phone. Due to a constantly growing business volume, a new solution had to be found.
The challenge
The constantly growing business volume and the increasing demand from restaurateurs for an online ordering option prompted Bianchi to take the next step towards digitization.
It was clear that user-friendly ordering interfaces for mobile phones and the web, as well as sophisticated interfaces, are essential for successful digitization of sales.
“In the beginning we had our doubts. We thought fish and meat could only be sold in person over the phone.”
The solution
A web shop and a user-friendly ordering app were developed for Bianchi, which are directly connected to the ERP system. The mobile apps are optimized for Android and iOS for maximum speed and ease of use.
All restaurants, hotels and chains have access to their own customer-specific conditions and ranges via a personal login.
- Custom design
- 360 degrees – product view
- Individual prices for customers
- Tour planner / deliveries
- Mobile App
- Integration with Horego Marketplace
The results
From concept to ready-to-use, customized solution in just a few months.
The solution has been well received by individual restaurateurs and chain establishments alike. This contributes to the fact that online sales have been growing continuously since the launch.
The internal sales service is relieved and fewer errors occur in the overall processes.
“Due to the digital transformation, we estimate sales from online channels alone at CHF 35 million in 2022”
Bianchi – Webshop & Apps
If the finest delicacies are served up by top chefs in Switzerland today, it is likely that they were supplied by Bianchi. Since 1881, the family business has stood for the best fish and meat specialties as well as vegetarian delicacies and other delicacies.
The need to process orders online was growing.
Before the Sensational Framework, 100 percent of orders were still placed over the phone. Due to a constantly growing business volume, a new solution had to be found.
The challenge
The constantly growing business volume and the increasing demand from restaurateurs for an online ordering option prompted Bianchi to take the next step towards digitization.
The big challenge was to complete all master data and conditions.
“In the beginning we had our doubts. We thought fish and meat could only be sold in person over the phone. I never would have thought that high quality meat could be sold online.”
The solution
Sensational designed an online web shop that is directly connected to the ERP system.
All restaurants, hotels and chain businesses have direct access to the online sales portal for fresh products with their own conditions via a personal login.
- custom design
- 360 degrees – product view
- Individual prices for customers
- Tour planner / deliveries
- Mobile App
- Integration with Horego Marketplace
The results
The concept was realized in just a few months.
Customer feedback is very good. Large chains like the SV Group and Candrian also order online. This contributes to the fact that online sales continue to grow constantly.
The internal sales service is relieved and fewer errors occur in the overall processes.
“Due to the digital transformation, we estimate sales from online sales alone at CHF 35 million in 2022.”